What We Do

Remember driving without a GPS? Can you imagine doing that now?
We never go somewhere new without our phone and our maps app!

Fundraising without clarifying your intended outcomes is like jumping in your car without a GPS. Could you find your destination eventually? Maybe - but you’re going to go in circles for quite some time before you do! And even if you know where you’re going, you might hit some unexpected traffic and wish you had taken a more direct route.

Magenta is your roadmap to fundraising for maximum benefit.

Effective fundraising communications outline a persuasive case for how your organization will put dollars to work and illustrate your track record of impact. First, we’ll establish benchmarks, accountability, and a clear articulation of achieved goals: this toolkit improves nonprofit outcomes and efficacy. Next, we’ll develop communications that convince your donors the only thing standing between today’s problem and your shared vision for the future is their donation - which they’ll enthusiastically contribute once we’ve made our case.

Measure outcomes. Make the change. Maximize your impact with Magenta.

Case for Support

What it is:

A persuasive framework of initiatives and outcomes, supported by a timeline and budget, that compels donors to support your organization.

What It Will Do:

Illustrate the problem your organization exists to solve, and demonstrate your track record in solving it.
Streamline organizational initiatives, clarify fundraising priorities, and codify the outcomes of investing in your organization.
Craft a narrative that aligns your funding initiatives with the philanthropic priorities of potential donors.
Provide an outline for proposals, pitches, and grant applications.

Ideal For You If:

You’re embarking on a capital campaign initiative.
You’re preparing to scale up your programs, budget, or fundraising efforts.
You believe in your work’s impact, but your community struggles to understand exactly what you do, or how you do it.
You need a North Star that your team can reference for fundraising and marketing communications across various channels.

See An Example:

Backline Scaling Up Case Statement

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“For non-profits, building a one or two pager to tell our impact and story is something we do a lot of, but Grace from Magenta provided such a fresh perspective on what we needed to showcase our work in a concise way. She was able to utilize our strategic plan as our foundation to build a case for support document that is clear, impactful, and exactly what we’ve been missing and needing.”

— Kate Hewitt, Executive Director, 21^st Century Leaders

Impact Report

What it is:

A document that inspires confidence in your organization by clearly outlining how you used your resources to advance your mission.

What It Will Do:

Enhance transparency to build trust among donors, prospects, and community members.
Demonstrate your organization’s track record to clarify your mission and inspire support.
Illustrate organizational initiatives, compelling your audience to invest in your vision.

Ideal For You If:

You want to showcase your work in a way that encourages recurring and new support.
You need help crafting a narrative that ties a common thread through your organization’s many initiatives and priorities.
You want to explore your organization’s outcomes and the meaningful change they influence.

See An Example:

OnBoard Annual Study: The Future Lies in the Pipeline - 2023

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2023 Woodruff Arts Center Impact Report

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“[Magenta] did an outstanding job presenting the key messages and the accompanying supporting information from others which just adds to our credibility. It is a very interesting read and puts OnBoard’s accomplishments out there in a very positive way. WOW! I’m going to need extra copies to mail to others who might not get this.”

— Rona Wells, Board Member, OnBoard

Impact Communications Audit

What it is:

An independent assessment of your organization’s fundraising and marketing channels that evaluates your effectiveness in communicating your core mission, impact, and outcomes.

What It Will Do:

Report on your organization’s messaging and compare it with your story, metrics, and outcomes. (“Are we who we say we are?”)
Enhance your understanding of how your audience perceives your organization.
Provide recommendations for elevating communications in order to showcase a coherent, powerful identity to the world.

Ideal For You If:

You’re not sure whether your audience understands your organization’s place in the community.
You need to better understand how the world perceives your organization in order to make strategic decisions.
You’re preparing to launch a new communications strategy or campaign.
You have recently embraced a strategic shift, like introducing new initiatives or sunsetting programs.

See An Example:

OnBoard Case Study

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“Magenta partnered with OnBoard to get a clear, concise, consistent message to the right audience. Their work has elevated OnBoard as a recognized leader for empowering women."

— Lisa Robinson, CEO, OnBoard

Nonprofit Scaling Workshops

What It Is - Option 1:

A three-month course empowering you to break down the barriers that commonly prevent nonprofits from achieving scale, and to pave the runway for sustainable success.

What It Involves

A 12-week consulting retainer equipping organizations with best practices to sustainably grow in revenue, staff, and impact. Magenta will meet with your team on a weekly basis, provide weekly “homework assignments” to unveil organizational challenges, and supply frameworks to guide your organization’s next steps.

What It Will Do:

Examine three barriers to nonprofit organization growth: people, infrastructure, and fundraising.
Provide week-to-week meetings, activities, and follow ups that educate your organization leaders and equip them with tools for decision making and strategy execution.
Recommend next steps to best position the organization for rapid scale.

Ideal For:

Leaders of nonprofit organizations under $2.5M in annual revenue.
Accelerators, cohorts, or foundations executing workshops, classes, or trainings geared toward nonprofit leaders.
Board members or leadership teams seeking to supercharge your organization.

“Girl Talk has evolved from a founder-focused endeavor to a mission-focused organization with a plan for cultivating key relationships and building sustainable impact. Magenta has been instrumental in that transformation.”

— Emily Laney, Executive Director, Girl Talk Inc.

What It Is - Option 2:

A three-month course empowering you to break down the barriers that commonly prevent nonprofits from achieving scale, and to pave the runway for sustainable success.

What It Involves

Pre-meeting with workshop organizers to understand focus areas
4 - 6 hour workshop agenda
Presentation, breakout activities, and worksheets to guide participants through scale-up exercises

Ideal For:

Leaders of nonprofit organizations under $2.5M in annual revenue.
Accelerators, cohorts, or foundations executing workshops, classes, or trainings geared toward nonprofit leaders.
Board members or leadership teams seeking to supercharge your organization.

“I can’t thank you enough for joining our Sage Foundation Grow session. Not only did our nonprofit leaders express how much they enjoyed and needed the knowledge you shared; all of our Sage teammates also expressed how much they learned and that you gave them another way to look at how they manage their own schedules and their teams. You did an amazing job.”

— Bre Pittman, Sage Foundation Coordinator for North America

Strategic Impact Consulting

What it is:

A framework that will set the direction for your organization and align team members toward clear enterprise goals.

Choose from one of our custom consulting offerings, or put them all together in one package:

Align Mission with Impact

Build a logic model to visualize how well your programs and activities execute your mission, and develop impact metrics to drive tangible progress.

Evaluate Potential Initiatives

Assess various projects based on cost and potential impact, and select the most productive initiative for your organization.

Develop an Action Plan

Assess various projects based on cost and potential impact, and select the most productive initiative for your organization.

What It Will Do:

Illuminate how daily organizational activities build toward your vision for the future.
Clarify team members’ individual roles as they relate to organization-wide vision, mission, and goals.
Equip your organization with metrics to evaluate progress toward anticipated outcomes.

Ideal For You If:

You’re looking for a way to mobilize staff, board members, and key stakeholders toward your organization’s vision.
You’re unsure if your organization’s suite of programs is efficient and/or effective in executing your mission.

See An Example:

ATL Collective Case Study

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“Grace immersed herself into ATL Collective from day one and has felt like a team member who has been around since the beginning. She’s done an amazing job synthesizing everyone’s experiences and taking time to listen to every board member and not only make us feel heard, but amplify our excitement for the organization.”

— David Feldman, Vice Chairman, ATL Collective

Grants & Proposal Writing

You’ve codified your impact, built your Case for Support, and outlined your fundraising strategy; now it’s time to submit the proposal! We are writers by trade, and we often continue to collaborate with our partners by translating their Cases for Support into custom proposals or grant applications. This service is typically reserved for organizations who first partner with us on another project and is charged on a flat fee.

Note: If you’re looking for a grants writer to have on retainer, we will happily refer you to one of the seasoned grants professionals in our network. Please contact us or reach out to Grace on LinkedIn.

See An Example:

ATL Collective

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VIP Consortium/Lumina Foundation

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OnBoard

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“Magenta has become an invaluable part of our team in a short time. Their ability to tell a story in a compelling fashion has elevated our ability to speak to current and prospective donors.”

— Charlene Crusoe-Ingram, CEO, Meals On Wheels Atlanta