Magenta

NAVIGATING YOUR PATH TO SUCCESS

Services

Whether you’re looking for immediate feedback or ongoing implementation, we offer a range of services to help your organization achieve measurable, lasting results.

  • STRATEGIC PLANNING AND EXECUTION
  • VISION SETTING AND STORYTELLING
  • DATA AND OPERATIONS MANAGEMENT
Sometimes our clients need an external perspective to pinpoint an achievable destination. Other times, they have a destination in mind, but aren’t sure how to get there. By codifying goals and outlining a roadmap for every step required to achieve them, Magenta empowers each stakeholder from the CEO to the newest employee to make meaningful progress.
 
  • Industry and market analysis
  • Innovative revenue streams: identifying prospects and forecasting achievable targets
  • Measurable action plans: goal setting, stakeholder ownership, budgeting, timeline, and recommendations for success
  • Cross-functional team management
Storytelling inspires your company’s audience to join you on your mission. We’ll assess your brand, target market, and industry landscape to define a compelling communications plan and map steps to reaching your objectives.
 
  • Case studies
  • Pitch decks
  • Grants writing
  • Brand marketing and social media
Our Six Sigma-certified team will visualize complicated processes, eliminate frustrating bottlenecks, and make your data work for you – saving you time and money.
 
  • Process analysis: mapping and streamlining tasks
  • Database transition or implementation
  • Data hygiene: maximizing organization, accuracy, and efficiency
  • User manual customized for your organization

About Magenta

GRACE NELSON

FOUNDER/EXECUTIVE DIRECTOR

Grace Nelson is an enterprise strategy consultant who specializes in small business and nonprofit management. By framing projects, assessing data, and drawing actionable insights, Grace builds innovative and sustainable revenue channels for her clients. She is uniquely capable of translating organizational vision into daily tasks, which equips her clients to cultivate meaningful growth during and beyond her project tenure.

Prior to launching Magenta, Grace served as the Director of Strategy and Data Analytics at the Robert W. Woodruff Arts Center, where she drove tactical analysis for $40 million in contributed revenue. She holds an MBA from Georgia Institute of Technology and bachelor’s degrees in finance and studio art from the University of Georgia.

About the Magenta Name

Whether charting a weeks-long project or a five-year strategic plan, Magenta provides our clients with a clear path from point A to point B. Our name references the magenta-colored GPS line used in airplane navigation systems, inspired by Grace’s mom, a United States Air Force veteran and Delta Air Lines captain. It’s also a perfect fit for Grace’s artistic touch.

Who is Choosing Magenta?

What People Say About Magenta

    Lisa Robinson

    President, OnBoard Inc.

    I have 100% confidence in Grace Nelson’s ability to identify potential risks and challenges and subsequently find solutions to solve problems. She and her firm Magenta are detail-oriented and do whatever it takes to get the job done. It is customer service at its finest, which extends to our constituents.

      Nick Pantano

      Owner, Sound Space

      Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely “gets it” with strategy, social media and marketing in general. Grace understands what it means to take something off your plate and get it done – after we have strategy meetings, I don’t think about my marketing at all because I know she is on top of it!

        Charlene Crusoe-Ingram

        CEO, Meals On Wheels Atlanta

        Grace has become an invaluable member of our team in a short time. Her creativity and ability to tell a story in a compelling fashion has elevated our ability to speak to current and prospective donors.

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