Whether charting a weeks-long project or a five-year strategic plan, Magenta provides our clients with a clear path from point A to point B. Our name references the magenta-colored GPS line used in airplane navigation systems, inspired by our founder’s mom – a United States Air Force veteran and Delta Air Lines A350 captain. It’s also a perfect fit for our team’s artistic touch.
We know who they are, their capacity for giving, and what they want to support— and we can align it with what’s being done by your nonprofit organization for maximum impact.
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You’ll introduce an unbiased approach and skillset of a specialized impact reporting team.
You can leverage Magenta’s fundraising expertise to create a case or report that resonates with donors.
You’ll lighten your team’s workload without sacrificing crucial projects or hiring additional staff.
Magenta’s founder, Grace, is a focused and enthusiastic leader who excels at capturing organizatonal vision and translating it into measurable impact. Grace is uniquely capable of drawing articulate insights from complex information and creating compelling narratives that inspire support.
At Magenta’s helm, Grace brings an outcomes-focused approach to fundraising and growth. Since 2019, Magenta has partnered with numerous mission-focused organizations to clarify and communicate their impact, harnessing the results to achieve transformational scale in programs reach, audience engagement, and revenue.
Prior to launching Magenta, Grace served as the Director of Strategy and Data Analytics at the Woodruff Arts Center in Atlanta, where she led campaign operations for $40 million in contributed revenue. Her tenure at the Woodruff equipped her with a working knowledge of strategic planning, case writing, development operations, fundraising, and nonprofit management.
Grace holds an MBA from Georgia Institute of Technology, concentrating in Strategy and Innovation, and bachelors degrees in Studio Art and Finance from the University of Georgia. A person of limitless interests, she is an active community volunteer, tennis player, artist, and musician, spending much of her non-Magenta time songwriting and performing with Atlanta-based rock band The Frontrunners.
Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely “gets it” with strategy, social media and marketing in general. Grace understands what it means to take something off your plate and get it done – after we have strategy meetings, I don’t think about my marketing at all because I know she is on top of it!
Magenta leverages a network of partners to bring subject matter expertise to every storytelling and execution need.
